Raleigh, NC – November 20th, 2024 – Today, we are excited to announce the launch of Captura, marking a new chapter in our journey to simplify and revolutionize the world of high-volume photography. This new name reflects our unified commitment to empowering our customers to Make More—more revenue, more impact, more time—by bringing together the strengths of ImageQuix, PhotoLynx, Skylab, Fotomerchant and Simplephoto under one brand. Over the past year, we have worked tirelessly to combine our expertise, simplify workflows, and deliver a seamless experience to customers everywhere. Now, under the banner of Captura, we are proud to offer a simplified, customer-centric solution designed to make everything better and more streamlined.

A new name, a fresh focus on you

Captura is more than just a new name. It symbolizes a fresh start, built around the idea of making things simpler and better for our customers. Our teams have begun integrating tools and services to create a cohesive platform of products that are easier to use and more powerful than ever before. “At Captura, we are committed to delivering solutions that help our customers make more of what truly matters—whether that's more revenue for their business, more time for their lives outside of running a business, or more opportunities to grow,” said Brett Zucker, CEO of Captura. “Our new brand reflects not only our legacy but also our future—a future that is entirely focused on your success.”

Introducing our new tagline: 'Make More'

The new tagline, Make More, is at the heart of everything we do. It reflects our ongoing mission to provide tools that help studios maximize their revenue, streamline their workflows, and ultimately, save time and effort. We’ve listened to your feedback and are continuously implementing changes that will allow you to focus on what you do best, while we support you with handling the complexities.

Bigger team, better tools, new possibilities

Under Captura, you will still have access to the same trusted tools that you have come to rely on , continuously enhanced by customer-driven improvements. This is not just a rebrand but a promise to continue evolving alongside you, our valued customers. You will soon be able to find us at our new home [www.captura.io]. As we move forward together, we want to thank our customers for their trust and support. We are excited about the future, and we can't wait to share even more exciting developments at upcoming events like SPAC.

About Captura

Captura is a workflow and e-commerce solution built for high-volume photographers, uniting industry-leading products from Fotomerchant, ImageQuix, Photolynx, and more. With a focus on delivering customer-centric tools that simplify processes and increase efficiency, Captura is dedicated to helping photographers make more revenue, time, and opportunity through innovative technology solutions.

Media Contact:

Anne Badalamenti Senior Director, Marketing anne@captura.io www.captura.io